Love, exciting and new. The courting process is so full of wonder and amazement. Ask any woman. The way to guide the courting process is to make sure she is immersed in it. So here’s your chance, hotel marketers. You’ve got a guest interested in seeing your sights. Time to make her fall in love with you.
So she hits up your site. What will make her stay? A dazzling first impression. Beauty. Seduction. Meaningful words, images and space. Brand alignment. NOT pages packed with SEO copy, flashing room specials, and cheesy stock photography.
Lure her in with a gorgeous brand identity, coupled with photography, typography, voice and user experience that communicates the service level of the property. Whether it be luxury, quirky, family or low-budget, in order to be perceived as professional, the image of your site, brochure or first point of contact is crucial. Many visitors are researching, and making a good first impression will determine whether or not you make the shortlist.
If you make it to the shortlist, you’ll be subscribed to. So, send out spectacular, image-rich emails that act as love notes to remind her of her pending journey.