I’m not totally sure if beautiful type makes food taste better, but it’s sure appealing to the eyes. We love performing design research in the studio, especially if it’s the study of typography on packaged goods… and even better is if it’s Italian food. Delizioso.
While researching in our studio, we look for communication clues. We try to figure out what graphics, color, typography and other design elements communicate a style, theme or feeling. What makes these design solutions look ‘Italian’?
Pasta Filippo Menna