Blog: Observations & Trends
Posted Aug 4, 2011 by in Observations & Trends

Visual Speed: Tour Pages

Tour pages are visual features pages that give viewers a quick peek at the user interface design, the tools and capabilities of the software or online product.

These pages are the salesmen of software, and probably could be used effectively in other industries that utilize digital user interface (UI), such as home electronics and printers. People want to see what they can do with the product before they sign up and buy. The purpose of a Tour page is to answer ‘what does it do?’ and ‘how does it work?’ Well-designed tour pages convert lookers quickly into buyers.

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Fresh Ingredients: Display Type

Looking for a bright-eyed typeface to spruce up your look? Here’s a couple of new editions to our ever-evolving list of font favorites.


Alright Sans by Jackson Cavanaugh
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Transcending a Sea of Commodities

ALICE_CHOCOLATE_case2
Alice Chocolates redefines the Swiss chocolate experience with their Sliding Case ($30).

In the mid 1980s, I used to walk to the local Circle K to grab a bar of chocolate, and knew it was going to be a Hershey’s bar. The choices were: milk chocolate, and milk chocolate with almonds. They didn’t even have dark back then. Who would want dark? If I wanted toffee, it would be a Heath bar. If I wanted rice crispies in it, it would be a Krackel… peanuts? Mr. Goodbar. I don’t like coconut so Almond Joy and Mounds were out. So, as usual, I’d end up with a milk chocolate Hershey’s bar, for about 50 cents.

All those bar products are owned by one brand, Hershey Foods. Now, in 2011, there are well over 300 brands of chocolate. That’s BRANDS, not products. The market is saturated with chocolate brands and they all have their own place. Some are known as old timeorganicartisanal and some gourmet. The list of chocolate bar trends goes on from there. What’s currently in fashion for chocolate flavors is very dark and extra bitter, savory (additions of bacon, sea salt, cheese, cayenne and other chili powders), fair-trade, and vegan/nutritious chocolate.

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Typefaces of the Decade

intro-type

From Print Magazine‘s Regional Design Annual 2010

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Posted Oct 12, 2010 by in Inspiration, Observations & Trends

Inspiration: Technology = More Travel

Interesting video featuring Patricia Mokhtarian, UC Davis Professor of civil and environmental engineering, who predicts that technology is causing us to travel more and is growing our need for mobility. Human contact is still needed as economic prosperity continues to increase in the future.

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