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New Hat

Brand Identity & Collateral

Branding an independent post-production facility for the film and television industry to look beautiful in any color.

New Hat is a post-production facility in Santa Monica looking to position themselves as the only independent facility that combines both color correction expertise and artistic freedom. To communicate their creative approach and craft, we developed a broad palette of brand colors and flowing imagery to depict motion and highlight each collateral piece in an energetic way. The corporate identity system, oriented vertically instead of horizontally, further define their differentiation on presentation.