Brand System
We created press communication tools for the sales team that included a sales folder, first and second letterhead, business cards, note cards, and note card envelopes. Afterwards, a full identity standards guide was created and a secondary color palette specified to complement and extend the brand into signage, promotions, gift shop items, and apparel.
Service items such as restaurant and lounge menus, room stationery, room directories, and privacy door tags were also designed to continue the identity and service perception in the room.
