Hospitality Case Study
One of the oldest hotels on the Hawaiian island of Kauai,The Poipu Beach Hotel, was purchased by CTF Hotels to reconstruct a 121-room contemporary hotel.
The challenge was creating a new personality for the old hotel and to position it to appeal to a younger market interested in adventurous vacations with luxury accommodations. We helped to lead the naming, positoining and branding of the property as well as the creation of the electronic and print communication materials.
