Corporate Web Site
A hotel Web site with a custom content management system was created to facilitate fresh content and encourage reservation booking. Corresponding email blasts were created to continue and refine promotions.
The Web site was designed to elevate service expectations of the property and had drawn much traffic in its first months after launch, almost 30,000 views before the hotel opened. It was well-coded for Google as well, as evidenced by the analytics showing 25% of the traffic through search engines.
