Canon Development

Product Identity & Collateral

Emerging from cameras, copiers and printers, Canon harmoniously connects to a new market.

When Canon entered the enterprise software market, they approached us to position their new product, Comet, as a friendly way to connect legacy devices to newer computer systems. Harmony is the theme of the identity campaign which utilizes daring writing and bold illustrations to educate customers about the software's vast capabilities and simple interface. The unusual round die-cut folder housing their brochure and technical guide propelled Comet's standing from the crowd. To officially launch the brand across the country, flip books featuring their animated logo were distributed at major IT trade shows.