Package Design

Speaking to the features of the primer product and its uses to multiple audiences and two different markets.

Dunn-Edwards is a coatings manufacturer who has been producing quality professional paint products in the Southwest since 1925. They were seeking clarification within their primer product line and difficulty communicating to multiple audiences across two target markets. Our solution for the product line puts the name of the product type front and center, larger than the brand name, for quick recognition. A color system is used to communicate the brand name, application, use, quality and sheen. The system proposed could help create time efficiency for both the customer and store employees.