Golden State of Cocktails

Brand Identity & Collateral

Celebrating California cocktail culture through education and inspiration to the bar hospitality industry.

The California cocktail educational event, Golden State of Cocktails, brings together the international spirits community yearly at the Los Angeles Times in L.A. The organizers challenged us with creating the festival identity that not only promoted and fulfilled the event experience, but could also be used to communicate the same level of quality of education for smaller events and brand extensions for the future. The event design carried out promotions and advertising, online and printed collateral, app development, wearables, signage and programs for the four day festival.