Branding & Identity
Transforming a historic Hawaiian property into a sophisticated luxury resort for the jetset crowd.
We named, positioned and branded Ko’a Kea Hotel & Resort to attract and reach the resort’s target audience: the young, adventure-seeking jet setters. Littered with big brands and traditional Hawaiian ambiance, the island of Kauai was a prime spot for fans of eco-adventure who wanted a boutique luxury hotel experience. Working with the interior designer’s color palette, we designed the look of Hawaiian luxury into a brand that extended across corporate, marketing and guest communications in both print and collateral.