Brand Identity & Collateral
Warming up a modern, experimental Mediterreanean dining experience for the sophisticated foodie.
Meson G started with the traditionally-rich culture of Mediterranean cuisine to create their experimental tapas format. To express the unique culinary aesthetics of owner Chef Tim Goodell and Executive Chef Eric Greenspan, we combined a hand-written “G” with contemporary graphic elements and a striking color palette. The identity system was extended through different handmade methods for a warm, inviting feel. Large textures; thick silkscreening on metal signage, logos in pebble stone on the dining room floor, and embossing for the menus as well as small detail service touchpoints; matchbooks and butter covers were employed so guests could be immersed into the Meson G dining experience.