The Orange County chapter of the National Investor Relations Institute (NIRI) presented us with a dual challenge for their annual event: to create a thematic and energetic visual campaign to boost attendance; and base that theme around a fantastic circus show. A vibrant campaign was developed for the invitation, program, Web site and onscreen category animation pieces for the gala. Combined with performing acts, the sold-out show proved to be both a sophisticated and entertaining approach to an otherwise typical corporate event.