PACE Los Angeles

Branding & Identity

Helping PACE give Angelenos the education and workforce skills they need to become a positive part of the community.

The Pacific Asian Consortium in Employment (PACE) was originally founded to address the employment and job training needs of the Asian Pacific Islander communities and has expanded to offer workforce development, placement, housing services, business assistance and early childhood education. After 30 years, PACE was ready to consolidate the information about their services, social media efforts, events, classes and services into one place online. The concept and approach of the identity articulate the benefits of gaining workforce skills among a supportive community. Illustrative imagery throughout the site was commissioned to compliment establish PACE’s brand awareness.