Brand Identity & Collateral
Marketing the glamorous Hollywood lifestyle for those who want to live in a historic building high in the sky.
When CIM Group started to rebuild the old Sunset Vine Tower in the heart of Hollywood, they needed to position the project in proximity to the amenities that they were providing in the building. Ramp was asked to develop an identity that spoke to the crowd who appreciated luxury touches and glass walls with 180-degree floor-to-ceiling views of Los Angeles. After our research about the history of the building, we designed a contemporary system with just a touch of retro for a hint of 60s modern. The brochure, inserts and Web site were developed to continue the vibe throughout all the materials.