United Way

Event Branding & Collateral

Advancing the efforts of the United Way and the Kobe and Vanessa Bryant Family Foundation to house L.A.'s homeless.

Every year United Way of Greater Los Angeles hosts Homewalk, a 5K fundraising event to end homelessness. For the event’s fifth anniversary, Ramp Creative was invited to rebrand and reinvent the event experience to increase brand awareness. Posters, brochures, ads for billboards, newspapers and web sites, donation forms, T-shirts, wristbands, winners’ medals, signage, art installations, information banners and sponsor walls; the brand experience from before the start line to the finish line and after was executed with Homewalk’s custom gold color and contemporary typography. The event was attended by a record 10,000 walkers and raised over $460,000.